Preferred reading: That wow, Mischa Barton is so attractive and I love The OC so I will buy this magazine and consider a subscription for future issues this great.
Oppositional reading: Mischa Barton is kind of a mess/I'm a feminist and I find this kind of media really insulting and degrading so I don't want to buy this magazine ever and endorse this kind of negative view of women.
Negotiated reading: Okay I don't really like Mischa Barton but she's okay and I quite like the articles so I think I will buy this issue even though I'm not that bothered.
Preferred reading: Wow this phone is amazing, why have I never discovered it I love it and I need it so I'm going to buy it right now.
Oppositional reading: No one needs this much materialistic nonsense, my Nokia 3310 is perfect thankyou I actually love Snake and we are too much of a consumerist society so I will never buy this phone.
Negotiated reading: Hmm this phone does look quite good but I already have one so I will consider maybe buying it when my old contract runs out at the end of this year.
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